A word from the Sponsors

Liz Lean PR Ltd is a proactive and results driven public relations consultancy with some of the most heavyweight clients in the South Coast region. It consists of a team of nine academic and highly experienced professionals with a creative approach to marketing and public relations. They forge close links with clients, becoming a part of their team to deliver thorough and effective campaigns on both a local and national level.

Liz Lean PR enjoys an enviable location in Sandbanks, Poole and was founded by Liz Willingham (nee Lean) in 1998. It has a strong portfolio of clients, serving business to business and business to consumer clients across a wide range of sectors including the professional services, tourism, retail, leisure, charity, arts, hotel and catering, care, sports, local government, health and fitness, logistics, design, new media, IT, print, and marine.

The company offers more than pure public relations activity; providing tangible advice and assistance on general marketing activities, event management, and is renowned for its networking skills, regularly bringing organisations together for mutual benefit. Liz Lean PR has undeniably some of the best contacts with business leaders across the region and beyond.

Why create and sponsor a marketing award for the 2006 Dorset Business Awards? Witnessing campaigns of marketing excellence in the county every day of the year, the Liz Lean PR team believes that it is critical to acknowledge the wealth of creativity and dynamism Dorset has to offer. It is imperative to enforce how important marketing is in the success and development of any Dorset business, irrelevant of size or turnover.

The Marketing & Communications Excellence award aims to highlight those who are raising the profile of their organisations with a quality and ‘impactful’ approach, using any blend of the marketing mix.

Description of the Award from sponsors

The Liz Lean PR Marketing & Communication Excellence Award will acknowledge an individual, team or organisation’s campaign which utilised any discipline within the marketing mix to achieve a key objective, ultimately enhancing the business.

Entry Criteria/Eligibility

This will be awarded to an individual, team or company who can demonstrate evidence of marketing excellence in any discipline of the marketing mix during the past 12 months.  Judges will be considering:

Objectives of campaign - any creativity and strategy. Execution and outcomes - quantifiable success relating to objectives.  Judges will also accept entries which focus on specific marketing projects such as campaign planning, brand management, design, and internal communications using the criteria listed to assess.  The brief is wide, welcoming the diversity offered within the marketing arena encompassing public relations, direct marketing, advertising, and all other disciplines. The campaign can be low or high budget – creativity and commerciality is what the judges will be looking for.

The Marketing and Communications award is open to any Dorset business. Entry is open to an individual, team or organisation whose main work-base is in Dorset.

Entry Process

Online only (but campaign literature, materials or support evidence may be supplied by hard copy to Liz Lean PR Ltd – see address below).

Supporting Documentation

Written statements, press cuttings, endorsements, case studies, marketing materials, relevant literature which made up any element of the campaign, any research which quantified the campaign’s results.

Entry Deadline

Closing dates for Nominations should arrive Friday 29th September 2006.

Shortlisted businesses will be asked to give a short presentation to a judging panel in October 2006.

Sponsored by Liz Lean PR Ltd

Carol Spicer
Liz Lean PR
4A Banks Road
Sandbanks
Poole
Dorset
BH13 7QB

Tel: 01202 701828
Fax: 01202 708101
Email: [email protected]
Website: www.lizleanpr.co.uk